The fast fashion industry has grown significantly in recent years. Exploitation of workers, wasteful consumption of resources and environmentally harmful production processes are just some of the dark sides of this industry. We can counteract this negative trend with the slow fashion movement. Instead of short-lived trends, slow fashion promotes timeless designs and high-quality materials that last longer. Slow fashion offers a path to a more sustainable and ethical wardrobe. Through conscious consumption, supporting sustainable brands and the practice of re- & upcycling, we at Way back to you can make a positive contribution to changing the fashion industry here.
In a world characterized by constantly changing fashion trends, the slow fashion movement is becoming increasingly important. More and more people are recognizing the impact of the fast fashion industry on the environment, workers and the quality of clothing. Slow fashion stands for a conscious and sustainable approach to fashion that focuses on longevity, ethics and environmental friendliness.
The Dark Side of Fast Fashion
The fast fashion industry has grown rapidly in recent years, but at the expense of people and the environment. Exploitation of workers, wasteful consumption of resources and environmentally harmful production processes are just some of the dark sides of this industry. Slow Fashion is trying to counteract these negative trends.
Values of Slow Fashion
- Sustainability: slow Fashion relies on sustainable materials and production processes that minimize environmental impact.
- Longevity: instead of short-lived trends, slow fashion promotes timeless designs and high-quality materials that last longer.
- Ethics: compliance with fair working conditions is a central concern of Slow Fashion. This means fair wages and safe working environments for everyone involved.
Re- & Upcycling
Recycling involves destroying waste to create something new, while upcycling involves creating something new from the waste in its current state. In upcycling, the original form is retained and the object is recognizable, you can see what it was and what it has become. Upcycling is a core practice of slow fashion, where existing garments or materials are transformed into new and improved products. This not only helps to reduce waste, but also gives the pieces a unique personality. ECOTEC® from FildiUSA, ECONYL® from Aquafil in Italy and REPREVE® are all technologies for creating textile fibers based on re- and/or upcycling and are used by our partner companies whose products we sell on Way back to you.
Minimalism and Timeless Elegance
The minimalist approach of slow fashion promotes conscious consumption. Instead of being influenced by short-lived trends, slow fashion focuses on timeless elegance and versatile pieces that are easy to combine. These garments may be a little more expensive, but they will stay with you longer because they last longer.
Outerknown & Vey Oceanfairmade Apparel as Pioneers in Surf Fashion
Brands such as Outerknown and VEY OceamFairMade Apparel (VEY) are among the
pioneers of the slow fashion movement in the surf fashion sector.
Founded by professional surfer Kelly Slater, Outerknown focuses on sustainable materials, fair production practices and transparent supply chains. The brand strives to create high-quality clothing that is not only environmentally friendly, but also ensures respectful treatment of the people behind the production.
VEY is characterized by a comprehensive approach to sustainability by using recycled materials to produce their bikinis & surf shorts. The fabrics used by VEY are made from recycled fibers from recycled materials (including plastic bottles and/or fishing nets from the oceans). With a clear commitment to sustainable principles such as recycling and upcycling, VEY sets an inspiring example for responsible fashion.
How Can Consumers Put Slow Fashion into Practice?
- Conscious consumption: before every purchase, consider whether the item of clothing is really necessary and whether it corresponds to the values of slow fashion.
- Choose suppliers of timeless fashion: you can recognize timeless items of clothing by the fact that you can combine them in any way you like and that they will accompany you through several fashion trends because they are simply classy. When it comes to materials, you should make sure that they are of high quality so that the clothes look good for longer.
- High-quality vs. cheap products: the quality of the fabrics used by Outerknown, for example, are exclusive. You notice this as soon as you hold the product in your hands and later feel it on your skin when you wear the clothes. 90% of the fabrics are organic and are produced under sustainable and fair conditions. Outerknown is uncompromising in its pursuit of better fabrics, sustainable production and ethical treatment of employees along the entire value chain. Because Outerknown makes no compromises here, the prices are slightly higher. If you take a moment to reflect, you will come to the conclusion that it is not the case that sustainable brands cost more. Rather, it's that brands that squeeze every penny out of their manufacturing process at the expense of the environment and their employees can make their clothes a little cheaper. But what is the true cost of this mentality in the long run?
- Sustainable suppliers: support designers and brands that produce ethically and sustainably. Be aware that not every company that describes itself as sustainable is sustainable. Avoid suppliers that practice greenwashing.
- Repair: try to repair your clothes to extend their lifespan.
At Way back to you, the term impact fashion has become established. In other words, we think about how we can have a positive impact on the environment, society and the economy by offering our products. We want to minimize the negative impact of the fashion industry and at the same time achieve a positive effect towards sustainable fashion. This is why we focus on sustainable producers (sustainable fashion) when selecting our partner companies. We also give priority to small, sustainable suppliers. We do not support cheap brands, but instead pay attention to high quality in line with the slow fashion movement. With Way back to you, we want to reshape the world of e- commerce. Online shopping becomes an experience that you can take more time for. In addition to various high-resolution product images, we also provide precise and detailed product descriptions for all products. The additional background information on the specific products is intended to reduce the number of incorrect purchases and provide customers with an optimal shopping experience at Way back to you.
Slow fashion offers a path to a more sustainable and ethical wardrobe. Through conscious consumption, supporting sustainable brands such as Outerknown and VEY OceanFairMade Apparel and the practice of re- & upcycling, we at Way back to you can make a positive contribution to changing the fashion industry. In a world characterized by speed, it's time to appreciate the beauty of slowness and take responsibility for our choices. For this reason, we advise visitors to our online shop: "Slow down, don't rush when shopping with us!"
Thank you for taking the time to read this article. Sincerely yours, Way back to you team.